As designers, we are here to solve problems and to make user’s life better. But how much it really helping the users in one way? We see, now digital platforms are gaining momentum like never did in the history, some giant whales are ruling the world. The purpose of getting…

Exploring the buying experience at the Supermarket — Hello Reader! You’ve come to the correct place if you want to learn more about ‘User journey mapping,’ also known as a ‘Customer journey map.’ A User journey map is a visual representation of the User experience with something as they follow a path to their desired outcome. …

By Snigdha M Hello reader! Every one of us is a designer in some sense, designing things knowingly or unknowingly every day. But what exactly is design? Is there anything like good or bad design in reality? If so, how we differentiate between them? Well, in my view, design doesn’t…